Vaseline
Skin Analysis

Simple

Emphasize and reinforce Vaseline’s strong skin-knowledge credentials, and provide consumers an engaging way to learn more about their skin needs and the Vaseline range of solutions.

Surprising

We created a detailed analysis tool that incorporated variables including seasonal weather and humidity levels, in addition to the usual criteria of age, skin habits, etc. The outcome was a detailed prescription of Vaseline products geared to your skin’s unique needs.

Success

The tool was housed on the Vaseline brand site. Within the first week of launch, visits to the site rose dramatically, requiring the site to be moved to a larger server to accommodate the volume. Since then, other regions have expressed continued interest in evolving and adapting the tool on a global level.

CAMPAIGN ELEMENTS

SOCIAL MEDIA

Based on the strategic insight that everyone's skin is different, Dashboard along with the integrated agency team developed a novel way to allow Canadian women to create their own unique skin profile. This resulted in a personalized Vaseline skin regimen. With ease of use, an inviting environment, and quick navigation, Dashboard developed a tool to guide users through a series of personal questions revealing their customized skin diagnosis. Geographic location, heritage, age, and skin type were some of the categories that helped determine these profiles.

Our extensive research and advanced programming resulted in a tool that simplified the millions of regimen possibilities, providing an insightful diagnosis and product recommendations in a beautifully branded and immersive site.

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