Two months into one of the largest recalls in company history, the Ontario Toyota Dealers Association went ahead with their annual Parts & Service Campaign. What they needed was an extraordinary solution that would break through the bad press and build business!
Toyota3D.ca started off as a DM piece that came with 3D glasses. Toyota drivers were directed to a 3D game where you cruise through town in search of Parts & Service offers. As you perfect your skills, you came across hidden Easter eggs with exclusive deals, like spring detailing. On top of the offers, you can customize your Prius (the car in the game), change the music on the radio, send to your friends and even post your times. It's immersive in full dimension. And a huge success.
