OTDA
Real Toyota

Simple

The Ontario Toyota Dealer Association (OTDA) needed an online presence to highlight current promotions and prices, showcase their entire vehicle lineup, and help their customers locate nearby dealerships. The site needed to drive a wide variety of interested consumers into Toyota dealerships, where they could experience Toyota vehicles firsthand.

Surprising

When you deal with an association, you don't have one client, you have dozens. This means creating an infrastructure capable of achieving real-time retail results and turnaround while integrating into the established brand profile of Toyota in addition to integrating 82 dealerships in one digital solution. Our platform allowed technical innovation to move quickly to respond to market conditions while ensuring brand identities were maintained in this complex environment.

Success

Thousands of downloads of available PDFs corresponded with a significant increase in successful conversions of showroom traffic (we were sending higher-quality leads in for a test drive). Several other zones of the Canadian Toyota dealer population have asked OTDA to share some of the functionality and features of its site. In the six months following the launch of the site, the OTDA was so happy with the result, they significantly increased their online presence.

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