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ING Direct Canada
The Money Movement

Simple

Make money simple for kids.

Surprising

We’ve rebranded money for kids. With an animated series that stars the animals from Canadian coins, kids learn how easy it is to start down the right path.

Success

Money Movement is still new in the market, the Client is ecstatic and more episodes are in the works.

EPISODE 1:

WHERE DOES YOUR MONEY GO?

Admit it, there have been times when you’ve thought you had more money than you really did. It happens. In this episode, Loon imagines he’s a wealthy stallion, but quickly discovers he’s broke. The lesson in this spot is to stay on top of your finances. Understand that 75% of our income goes to living expenses and the rest is up to you.

EPISODE 2:

BEFRIENDING BUDGETS

Payday comes and goes, but the money never lasts. This was our inspiration for this episode. In Befriending Budgets, Beaver spends his hard earned dough as fast as he makes it, but when he wants to buy something really special, he discovers he’s all tapped out. The lesson in this spot is to budget your money, save a little and you’ll have some to spend some on special things.

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  • 355 Adelaide St. W. Suite 200
  • Toronto, ON M5V 1S2
  • P. 416.504.4422
  • F. 416.504.6644
  • TF. 1.866.503.6354
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