ING DIRECT are busy tweeters. To keep up with all of the conversations, we launched Orange Tweets as a dynamic skyline where tweets float by on hot air balloons.
To make sense of the sky, the tweets float on 3 different layers, with the most recent balloons in the foreground. By clicking and dragging, you scan the sky and with the filtering tool you then hone in on the tweeters that interest you the most.
When you’ve found a conversation you want to jump into, you hit reply or retweet right on the balloon’s basket. Your comment is added to the sky in its own balloon that you can customize.
To make the experience fully interactive, we added a physics engine (Box2d / WCK). The result: a “floaty” atmosphere where the hot air balloons thrust on their own, can be grabbed, tossed and bumped into each other.