A custom CMS-driven social media hub housed all of the online activities, which provided a perfect forum for answering tax questions. Within the site, users asked Tax Experts their questions, browsed through a multitude of FAQ questions and various resources. Dashboard organized a huge amount of content into simple categories so users could easily self-select the information they were looking for. All areas of the site were managed through the back end content management system, which allowed non-technical editors to update content from an easy to use system in both French and English.