While a Nationwide Hellmann’s versus Hellmann's taste test waged on, Dashboard filmed these events for online broadcast. With a host, we went out to taste test events to catch people’s reactions. And boy, were people surprised to find out that ½ the Fat was just as delicious as regular
Hellmann's Real.
Videos were shared on the Hellmanns.ca, where consumers could find their closest taste test. As well, there were two samples of product attached to each jar, so you could conduct your own test right at home.