Get a Load of Milk | Dashboard | Canada's Brand Engagement Agency

CAMPAIGN ELEMENTS

WEBSITE

The truth is, Milk is not always seen as cool amongst this target group. That's why Milk created a campaign around 5 animated spots that highlight and reinforce the nutritional benefits of Milk. Getaloadofmilk.ca was created to spread the awareness of Milk and engage youth in creating their own spots in a creative and fun environment.

Getaloadofmilk.ca was imagined and built entirely in miniature models. This inventive look set the stage for creativity. Teens got to work creating their own Milk spot using video and image mixers... the wackier the better. To encourage viral marketing, contestants were encouraged to pass their videos around to help increase their chances of winning. The winning spot aired on TV.