This fully interactive microsite was designed to test, educate and entertain. At the AXE Institute of Extra Sexual Perception, MINDI your hostess takes you through a series of video tests that are aimed to boost your dating game.
Incorporating hundreds of videos, this game allows the user, a.k.a Dudes to play with Mindi and explore the intricacies of dating.
By using scenarios from various situations, Mindi encourages all Dudes to ask their potential date questions. Depending on the nature of these questions, the Dude is labeled as being clean (and the date continues) or dirty (the date comes to an abrupt ends). All situations push forward the product, brand benefit and a little AXE humour along the way.
