SHiT iFOUND Episode 9

BY Amanda Horsford
2012/06/06

We have a little tradition here at Dashboard that we lovingly call SHiT iFOUND. Every Friday, we sit around a table with some beers, wine and a bunch of snacks and a member of our team takes everyone through some of the cool shit they found that week. It’s shit that inspires us, shit that makes us laugh, shit that makes us think, shit that’s hot… all that kinda stuff. And we thought we should share it with everyone. So, without further ado, here’s some SHiT weFOUND.

Awkward Stock Photos

If you thought awkward family photos or awkward Santa photos were bad, wait until you see all the crazy, wacky images that you can pay to make your audience uncomfortable. Mashable showcased some of their picks.

The Invisible Car
F-CELL Hydrogen Fuel Cell Technology, 0.0 Emissions = Invisible to the Environment

When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible.

360 Degree 3D Projection on a Scuplture

Through the use of innovative techniques for 3D mapping, a 360° projection and 3D graphics, 3D studio production DrawLight and the artist Rabarama gave new life to the famous sculpture ‘cocoon ‘.

Projection Mapping

More cool 3D projection , this time featuring a New Balance sneaker.

Experiential – Target Kaleidoscopic Fashion Spectacular

Featured in AdAge Retail Revolution: Great Moments in Retail Marketing

The Standard Hotel in New York becomes a stage to showcase a fashion extravaganza that includes over 60 dancers, an original visual program created by Daft Punk’s light designers, a new pop symphony from one-half of N.A.S.A.

Googlighting

I know, I can’t believe Microsoft got one over on Google either.

What happens when the world’s largest advertising business tries to sell productivity software on the side? Beware the Googlighting Stranger.

Google Play

Google ‘Craftsmanship’ series

Another example of Google’s ‘low tech’ ads following previous examples for Google Maps and Gmail Mobile.


Girls Around Me App – Technology & Social Media vs. Personal Privacy

This Creepy App Isn’t Just Stalking Women Without Their Knowledge, It’s a Wake-Up Call About Facebook Privacy – Cult of Mac blog by John Brownlee

There was a lot of controversy surrounding the Girls Around Me App, which will locate women (and men) near you and provide you with all their public profile information which could include their relationship status, birthday, where they went to school, interests, photos, etc.

There was much debate on whether this app should exist for 3 main reasons:

  1. The way the app has been marketed. From the name and graphic design showing sexy women silhouettes on a radar screen, to the copy on their website stating “In the mood for love, or just after a one-night stand? Girls Around Me puts you in control!” Unfortunately, that also sounds like an invitation to stalkers and rapists.
  2. Whether Apple should have approved the App for the iTunes store especially given its previous prudence to anything they deem inappropriate. However, as the development team and most people reviewing the app have to admit, it isn’t actually doing anything wrong. It is simply a mash-up of existing Foursquare and Facebook data and functionality available through their APIs that people can easily manage.
  3. How aware people are about their personal information, especially how much is shared with the default settings, when using social media. This has been the key message in getting the word out about Girls Around Me as a lesson to educate people on managing their public profiles online.

It certainly hit home for me and I posted the blog on my social media networks recommending that everyone I know check their privacy settings to make sure they were aware of everything that the public could see. Please check out the Cult of Mac’s guide on how to lock down your location-based settings on Foursquare and Facebook.

This seemed to be the overwhelming reaction and very quickly Foursquare cut off access to the location-based functionality saying it violated their API policies thereby making the app useless.  Even if it no longer functioning (at least for now – see the blog updates) I do think it is a valuable lesson to be discussed and shared especially as it is not in Facebook & foursquare’s best interest to have you limit the data you share.

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