I didn’t watch the Grammies this year because i’m not a fan of wasting my time, but if I did I’m sure I would have been jumping for joy that Arcade Fire took down best album of the year for “The Suburbs”. It was well deserved and finally real Canadian musical talent was recognized on the global stage. Suck it Bryan Adams.
When I watched the news the morning after the Grammies and found out who took home the hardware, I jumped on google to find out more about the production of the album. I also wanted to find out who designed the cover. To my surprise I found a lot of people who seemed to be confused about the tracks on “The Suburbs”. No I’m not talking about Rosie O’donnell
Thousands had apparently confused A little known Canadian band “Wildlife” with the Arcade Fire. Before the release of the Grammy winning album, the whole track list and fan art had been leaked through p2p and torrent sites everywhere but someone had replaced nearly half of the new album with tracks from Wildlife’s new EP. (Wildlife denies having done this themselves.)
People were surprised that songs like Modern Man had a different lead vocalist, and sounded more upbeat, unlike anything the Fire had created in the past. Obviously because it wasn’t Arcade Fire at all.
It turned a lot of people onto a band with few fans, and set them up perfectly for their first full length album that was released in December “Strike Hard, Young Diamond.” Which was very well received by critics.
Easily one of the greatest marketing ploys I have ever witnessed. Such a creative way of forcing people to experience your product. It reminds me a little of when parents would use those candies that looked like carrots and mix them in with real carrots to get there kids to unexpectedly enjoy vegetables. I’m calling it “Just a Dash Marketing”, mix your product with a superior one and see if it sticks.
Why doesn’t Pepsi just produce and distribute Britney’s new album for free, but have the cover art be an image of Pepsi can. Before you download it you have to watch an advert on why Pepsi is some how different from every other cola. Seriously, the torrent is such a powerful yet underused tool, there are millions who take to downloading to avoid paying for content, getting around advertisements. Just because they try to attain free content, doesn’t mean they won’t pay for physical products, hell…they have to. Bag yourself a pirate people, they’re ripe for the picking.
This band (and Pepsi I’m currently drinking) are pretty good so check them out here.
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