We Are Awesome

I can say it because it is true. I am happy to announce that Dashboard has won an Applied Arts award for our very own re-branding.

If you’ve ever attempted to create your agency’s image, then you’ll know that it’s really the hardest job. Our standards are always high, but on our own projects they are insanely high. When we sat down to revamp the Dashboard brand, we wanted our Clients and friends to know that we’ve grown. This year we turned 10, we took over another floor, we added a host of talented people and we tackled many exciting new projects, from branding to print to video – it was an incredibly creative year.

After brainstorming and brainstorming and meeting, it became really clear that who we are speaks best through our work. So for our brand we let our ideas do the talking. We created our own unique set of Dashboard icons that represent the work we do and the amazing people who make it happen. For our website our work takes center stage. Course it’s not all business, our website also turns into a video game!

All in all our new brand really stands for who we are. It is clean and straightforward, cheeky and fun. It’s a cohesive look and voice that brings everything from our stationary to our presentations together with one look and voice. Winning this award is more proof that we nailed it!