Right now the world is in a state of Occupied. All over, people have gathered in parks and public spaces to protest Wall Street, the financial crisis, the growing gap between rich and poor and a whole host of other grievances. All of this talk of Occupy has got me thinking…how long till a brand has the guts to take on this slogan and make it their own. I mean we all know Kenneth Cole would be all over it, if not for his last social faux-pas. So who’s it gonna be? Here are some thought starters for all the brands who think appropriating Occupy will give them instant street cred.
1. Occupy your thirst – Only a bottled water company would be so out of it to think this is right.
2. Occupy on time – Definitely right for a high end watch brand. I hope they cast Daniel Craig in the ads.
3. Occupy in style – This feels right for an American retail chain or even better, The Dufferin Mall.
4. Occupy Life – This works for any pharmaceutical medication. “Whether it’s cholesterol or tired leg syndrome, with (NAME OF DRUG) you will Occupy Life.”
5. Smile and Occupy or Love to Occupy – You know someone’s gonna do it. Love or smile are the go-to feel good sayings that car companies and insurance companies flock to.
6. Occupy your lunch – Perfect for Ashley Madison the discreet affairs service. I’ve seen their ads in the financial district – can I just say Gross.
Anyways, just a couple of thought starters. Did I spark any ideas? If so please share.
Priscilla says: