Like most retailers, our automotive clients are under an avalanche of information, telling them how important it is for them to move their advertising and marketing models more towards digital and social media. It’s a great time to be a digital agency, you’d think the clients would be throwing their dollars at us and we’d be up to our ears in projects.
Not so fast…
We’re seeing our media universe change so quickly it’s making our client’s heads spin.
Not good…
Our automotive clients have been in business a long time…they know how to advertise in print, radio and television, but they look to us to provide the strategies for the digital arena. We can strategize until the cows come home, but unless our clients understand the tools and outlets we want to use to promote their brand, none of us are ahead.
Seeing this, Dashboard and Google teamed up this past Wednesday for a Digital Symposium tailored for the Ontario Toyota Dealers Association. Both teams delivered engaging sessions. The dealers were taken through general search and Google Adwords basics, and looked at how to effectively use multiple digital media tools to reduce spend and increase ROI. We ended the day with ‘Social Media 101’, where everyone left feeling energized and aware of how this new medium could help their businesses and brand.
As we left the conference room I noticed a few discarded blankets…
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