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	<title>Shotgun! &#124; Dashboard Digital Agency Blog &#187; Fresh Baked Entertainment</title>
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		<title>Dashboard Launches A &quot;Mother&quot; Of A Site</title>
		<link>http://www.dashboard.ca/shotgun/create/dashboard-launches-a-mother-of-a-site/</link>
		<comments>http://www.dashboard.ca/shotgun/create/dashboard-launches-a-mother-of-a-site/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 20:19:05 +0000</pubDate>
		<dc:creator>Dashboard</dc:creator>
				<category><![CDATA[Be]]></category>
		<category><![CDATA[Create]]></category>
		<category><![CDATA[Fresh Baked Entertainment]]></category>
		<category><![CDATA[Johnson & Johnson]]></category>

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		<description><![CDATA[Recently we launched a brand new branded entertainment site for Fresh Baked Entertainment. We...]]></description>
			<content:encoded><![CDATA[<p>Recently we launched a brand new branded entertainment site for <a href="http://www.freshbakedent.com" target="_blank">Fresh Baked Entertainment</a>. We designed and developed the online home for their  new web show <a href="http://www.motherloadtv.com" target="_blank">“MotherLoad”</a>. We created an environment to house the show that creatively embodied what the show was about all the while providing advertising opportunities for the shows sponsors.</p>
<p>What we came up with was the “Organized Chaos” design that reflected the busy life of today’s mom. The site features feeds from Youtube and twitter as well as Erin’s blog. All of these elements allow the shows viewers to connect with the show on a deeper level.</p>
<p><img class="alignnone size-full wp-image-709" src="http://www.dashboard.ca/shotgun/files/motherload_homepage.jpg" alt="MotherLoad TV Webshow" /></p>
<p>In the backend we created a custom CMS that allows Fresh Baked to manage nearly every aspect of the website. From posting new episodes, updating the blog and even moderating comments on both the video and blog posts.</p>
<p>From start to finish this was a great project, we even got a sneak peak of the hilarity that viewers of the show can look forward to.</p>
<p>Be sure to check out the show here: <a href="http://www.motherloadtv.com" target="_blank">www.motherloadtv.com</a></p>
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