Sale On Money

BY julie stolberg
2011/12/05






And just like that we’ve got your attention! When ING Direct asked us to promote their Cyber Monday offers we knew it would be fun, I mean what other bank has a sale? Using tried and true retail techniques like flyers and in-store posters we promoted the day’s dazzling deals – like special offers on THRiVE Chequing and an Unmortgage. All we had was one day to make a splash, so we blanketed the cafes with signage, handed out coupons with popcorn and launched a mass online media campaign. The results are still pouring in, but it’s safe to say Cyber Monday was a hit.

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