Sale On Money

BY julie stolberg

And just like that we’ve got your attention! When ING Direct asked us to promote their Cyber Monday offers we knew it would be fun, I mean what other bank has a sale? Using tried and true retail techniques like flyers and in-store posters we promoted the day’s dazzling deals – like special offers on THRiVE Chequing and an Unmortgage. All we had was one day to make a splash, so we blanketed the cafes with signage, handed out coupons with popcorn and launched a mass online media campaign. The results are still pouring in, but it’s safe to say Cyber Monday was a hit.


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