Dashboard, a Toronto-based interactive agency, today announced its appointment by ING DIRECT Canada as interactive agency of record. Dashboard will provide strategic and creative interactive services to ING DIRECT. Dashboard will work to support the overall business, strategy, marketing and advertising objectives.
“With a proven track record and in-depth knowledge of our industry, Dashboard, is a valuable asset and a welcome addition to our team. Dashboard brings expert resources and strategic thinking to our business,” said Mark Nicholson, Head of Online Experience, ING DIRECT Canada. “We needed a partner who knows digital inside and out and Dashboard’s expertise is evident in our daily interactions with them. We’ve already begun working together on several campaigns and the partnership is certainly meeting our expectations.”
Since its Canadian inception, ING DIRECT has been a strong player in the digital space. For over 13 years, they have operated and marketed as a direct bank. A partnership with Dashboard, will further ING DIRECT Canada’s interactive initiatives. With big news for the bank on the horizon, both teams have already begun working.
“We are thrilled to add ING DIRECT to our growing roster of excellent clients,” said Daryl Aitken, President, Dashboard. “ING DIRECT was one of the first digital marketers in Canada, essentially digital veterans, so they are ready to go to the next tier of digital presence that Dashboard delivers on time and time again. Our team is already at work doing smart and innovative work.”
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