It’s THRiVEtastic!

Today at Dashboard and across Canada we’re celebrating the launch of THRiVE, ING DIRECT’s new no-fee daily chequing account that actually pays interest. In four major Canadian cities (Vancouver, Calgary, Toronto and Montreal) four celebrity contestants will be helping ING DIRECT donate over $100,000.00.

Our celebrity contestants include Calgary Stampeder Henry Burris, former Vancouver Canuck Trevor Linden, Toronto web expert and TV host Amber MacArthur and Montreal actress Tammy Verge. Their task, spend $7,000 in no more than 7hrs for their chance to win an additional $15,000.00 for their charity.

The rules:

1. 1 day to spend $7,000 on everyone but themselves
2. Can’t spend more than $700 at a time
3. Can call three friends for spending advice
4. Must purchase 3 orange things
5. Must visit an Exchange network ABM (max $700)
6. Must make an email money transfer
7. Must make three donations in person
8. Must field three Tweets and/or Facebook requests
9. Must visit the ING DIRECT Cafe and pay one person’s utility bill
10. Must write cheques

Like the ING DIRECT Canada Facebook page for more info and be sure to Tweet your requests and support for our celebrities using #THRiVEtastic.

THRiVEtastic is everywhere! In addition to our big race, the charity challenge is supported by a national advertising campaign. Media buys include national online advertising, GO Transit station domination at stops in Oakville, Finch, Clarkson and Yorkdale, transit bus wraps and digital platform wide screens in Toronto, Vancouver, Montreal and Calgary. Print advertising will run in Metro newspapers, Maclean’s and L’actualité. Special thanks to Toyota Scion for their donation of vehicles.

Dashboard (Creative) in partnership with Initiative (Media Buying), Maverick (Public Relations) and ING DIRECT are so proud to announce this launch to all Canadians.

Congratulations to the entire team for all of their hard work and a special congratulations to ING DIRECT for their win of a consumers choice award as Product of the Year in the Financial Services category based on innovation!

Don’t forget sign up for THRiVE today for your chance to win $25,000.00 and stay tuned for updates from the day and our celebrity winner.