H&R Block Gets Social for Tax Time

With the emergence of social media, H&R Block wanted to showcase their expertise and provide support in the social space beyond just Facebook and Twitter. For H&R Block it was about building a community, while raising brand awareness. The social media plan focused on delivering expertise, advocacy, innovative articles and resources directly to their target audience.

Dashboard, in partnership with Due North Communications and Calador Communications, launched H&R Block TaxTALK in early January just prior to Canadians actively seeking tax advice. We created a social media hub to house all the online activities providing a perfect forum for answering tax questions. Within the site, users can ask Tax Experts their questions, browse a multitude of FAQ questions and peruse through blogs and resources, such as podcasts and articles. Ultimately, users can share information and provide input on the content that H&R Block provides.

All areas of the site are managed through the back end content management system which allows non-technical editors the ability to update blog posts, answer questions posed by users and send the response by email, and add tax resources all from one easy to use system in both French and English.

This project had the whole shop excited from day one. A great client and great partners made this an easy build and something we could all get behind and relate to. Let’s face it, all of us have felt the stress of preparing taxes and often can’t find the answers we’re looking for. By creating a community and delivering on an expressed need of relevant and timely tax information on a personal level, Tax Talk is giant leap forward for H&R Block to tighten their relationship with their consumers. I can also honestly say everyone who has worked on this project has found some helpful bit of information regarding their own taxes.

Tax Talk has allowed H&R Block to listen to what clients are saying about the brand and showcase their authentic and real expertise from some of the best Tax pros in Canada. We believe this framework will successfully launch H&R Block into the social space and showcase to Canadians that H&R Block is there for you during this taxing time.