Drive in another dimension

BY julie stolberg
2010/04/16

It’s official, Dashboard’s been bitten by the 3-D bug, and who can blame us, it’s awesome. Driving off our success and knowledge from 3M Filtrete, comes a 3-D driving game for Ontario Toyota Parts & Service.

Every season Parts & Service send out super straightforward direct mail – coupons, postcards, the usual stuff. This year, we changed course and went for a more enhanced experience. Shall we say, a more stereoscopic experience.

The ride starts with direct mail. Printed in 3-D along with a pair of glasses, you’re driven to play on Toyota3D.ca. The game is a cruise through town in search of Parts & Service offers. As you perfect your skills, you come across hidden Easter eggs with exclusive deals, like spring detailing. Did we mention it’s in 3-D? You can customize your Prius, change the music on the radio, send to your friends and even post your times. It’s immersive in full dimension. And addictive!

Hold on to your 3-D glasses, who knows what we’ve got cooking!

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  • 26/05/10

    Your NameRob says:

    Brent, This is very cool. R.
  • 17/09/12

    Albrance says:

    K N air filters do allow more air to flow turhogh enabling someone to be able to draw more air, in turn add more fuel, and as a result, get more hosepower. As far as the filter adding power by itself . NO, but, If all you do is street driving, K N works best. If you live / drive on a dirt road or take your vehicle to a construction site,or anywhere with lots of dirt, then the K N might not filter enough. I have a modded car, tried many other brands, none work as good as K N.