On a bright sunny afternoon, Dashboard employee Thadeus ventured away to buy lunch from a local burrito franchise. After a brief purchase, he returned to the Dashboard lunch room ready to satisfy his mid-day hunger. While feasting on his meal the tightly wrapped lunch item suddenly exploded staining much of Thadeus’s clothing with a barrage of saucy shrapnel. Frazzled by the devastation of his attire, Thadeus journeyed home to change into cleaner clothes.
Irate by earlier events, Thadeus franticly sought his favourite pair of Dickies brand summer shorts. After a quick swap of clothing, he boarded a busy streetcar and began his return to Dashboard. A man emerged through the dense fog of passengers and with a friendly smile, commented on Thad’s choice of summer shorts. Thadeus began a lengthy conversation about the personal regard he has for the level of quality and craftsmanship gone into Dickies merchandise. He continued positively articulating every Dickies related story from his experiences at Dashboard. Stunned, the man paused, reached for his wallet and removed a business card handing it to Thadeus. The man revealed he was a high ranking member of Dickies International and how he enjoys the way people speak so highly of his merchandise. He then proceeded, saying that if Dashboard forwarded him their mailing address he would generously reward us with a mystery gift. Thad’s energy level soared with extreme excitement and he thanked the high ranking member of Dickies International with a hardy hand shake as he exited the street car. Twenty minutes later Thadeus sent a lengthened thank you email including the requested address.
The postman arrived two weeks later with three large boxes. Ecstatic and overjoyed, members of Dashboard opened the boxes to reveal a shiny new Dickies spring jacket for each member of the Dashboard team! Our friend at Dickies certainly did not disappoint!
We would like to send out a BIG thank you to our friends at Dickies International for the outstandingly generous gifts and to those who follow our blog, never be afraid to speak to others about brand loyalty! You never know what surprises could be in store!