Think strategically, act creatively, and be ingenious. This has been our mission statement at Dashboard, but it equally describes our new Associate Creative Director, Catherine Baird.
Formerly Co-Creative Lead at Henderson bas as well as having gained past experience at Draft fcb and ecentricarts, Catherine brings exceptional creative experience as well as a great personality into our creative department. It doesn’t hurt that Catherine is very highly awarded and respected within the digital space, both in Canada and internationally. Her past experience includes Mercedes, Capital One, Joe Fresh, HBC, Virgin Mobile, ebay, Coke, and ING Direct to name a few of the brands Catherine has touched.
What inspires me most about Catherine isn’t her creative talent, which is awe-inspiring, but it is her capabilities as both a leader and a mentor. It is one thing to be a great art director, but it is quite another thing to be an innovator, leader and mentor. Catherine isn’t afraid to be challenged and she understands her role as a mentor of great talent. Her success comes from the combined success of everyone who reports to her. This is a role that she is obviously very comfortable in and our team is better because of her guidance. With Catherine, we welcome a creative leader and great strategic mind to our team, knowing that she will help lead us into an exciting 2010.