The Caffeinated Agency

Anyone who works in advertising, specifically digital will tell you caffeine is a vital source of energy when tackling tight deadlines that require a little bit of afterhours work.  Looking around the agency at the abundance of coffee brands peppering desktops we decided to take a look at our own in-house  coffee brand loyalty.

To no one’s surprise the ever present house of Double Double Tim Hortons came out on top. This could have something to do with one being across the street from our office. One surprise was the emergence of Balzac’s tying for second place with Starbucks.  Of course neighbourhood favourite Dark Horse made it on the list as well.

What did we learn? Not much other than we really like our coffee at Dashboard.

Dashboard Launches A “Mother” Of A Site

Recently we launched a brand new branded entertainment site for Fresh Baked Entertainment. We designed and developed the online home for their  new web show “MotherLoad”. We created an environment to house the show that creatively embodied what the show was about all the while providing advertising opportunities for the shows sponsors.

What we came up with was the “Organized Chaos” design that reflected the busy life of today’s mom. The site features feeds from Youtube and twitter as well as Erin’s blog. All of these elements allow the shows viewers to connect with the show on a deeper level.

In the backend we created a custom CMS that allows Fresh Baked to manage nearly every aspect of the website. From posting new episodes, updating the blog and even moderating comments on both the video and blog posts.

From start to finish this was a great project, we even got a sneak peak of the hilarity that viewers of the show can look forward to.

Be sure to check out the show here: www.motherloadtv.com

Free-Run Wins Site Of The Day

Today Hellmann’s Run For Real Food was awarded Design Lick’s Site Of The Day. So who are Design Licks? Well they’re a creative web award website that rewards the most beautiful, creative, user-friendly, innovative and well-designed websites around the world.

Thank you Design Licks. Our Hens are too busy training, so they weren’t available for comment. But there were high-fives all around when we told them the news. Way to go Dashboard! And if you haven’t coached a hen yet, seriously, what are you waiting for?

Join Hellmann’s Run For Real Food

What do Amy Longlegs, Margery Strides and Elvira Flash have in common? Well aside from being Canadian free-run hens, they’re also competing in Hellmann’s Run For Real Food. Coincidence? Not quite. Serendipitous? You bet.

What better way to launch Hellmann’s ½ the Fat now made with Canadian free-run eggs, then running free-run hens across the Internet. In the first race of it’s kind, users get to select their hen, suit her up and train her for the big day. From running on a farm-grade treadmill to yoga stretches, these hens sweat it up with hopes of winning free groceries for a year. And when they’re not working out, they’re posing on Facebook. With the photo-bombing tool, you can add your hen to all of your pics.

To date, 20,000 hens have entered the Run. Come June 23rd there’s going to be a lot of birds clucking around the Internet. Check Yahoo and MSN for all the action. Follow along from site to site as these ladies make history.