Free-Run Wins Site Of The Day

Today Hellmann’s Run For Real Food was awarded Design Lick’s Site Of The Day. So who are Design Licks? Well they’re a creative web award website that rewards the most beautiful, creative, user-friendly, innovative and well-designed websites around the world.

Thank you Design Licks. Our Hens are too busy training, so they weren’t available for comment. But there were high-fives all around when we told them the news. Way to go Dashboard! And if you haven’t coached a hen yet, seriously, what are you waiting for?

FWA Public Shortlist For Drive in Another Dimension!

A big thank you is in order for all those who voted for our work on theFWA.com. Our work has now made it to the public shortlist! Great work by the Dashboard and Rubber Pixel teams on this one, and a special thanks to the Ontartio Toyota Dealers for being an awesome client.

Deflate The Elephant takes home a Strategy Cause+Action Award

We’d like to take this opportunity to congratulate the Responsible Drinking team at the LCBO and our great partners at Due North Communications for the recent win in Strategy Magazines Cause+Action awards. The issue is available now, and you can check out the article online here.

From the Judges:

“They really went for a showstopper. They used a big symbol to demonstrate the point. It is very well done and makes the consumer feel better about stopping a friend from driving [drunk].”

We were very fortunate and proud to work on such a great campaign with great clients and partners. Great work everyone!

Dashboard Wins Two Applied Arts Awards!

The magazine finally came out and we rushed to get our copies, cleaning out Swipe Books in the process! We are so proud to announce Hellmann’s Eat Real Eat Local as a winner in the consumer package goods category, and 3M Filtrete as a winner in the consumer products category. But awards aren’t everything; both campaigns also resulted in increases in sales for both products. And that’s what we always strive for: to create beautiful engaging digital campaigns with proven results. Just wait until you see what we’re cooking up next!

3M Filtrete – See the air you breathe in 3D

We are continually challenging ourselves to generate big ideas that are innovative and cutting edge. In the case of 3M Filtrete Filters, we found a powerful product benefit that provided us with an ideal platform to extend our product message via a truly unique user experience. 3M filters actually remove 99.9% of airborne particles. Now, you need to realize how bad these airborne particles are, to truly appreciate why this product is needed in your home.

Just imagine… traveling down an air duct in your home, and you discover what is circulating in the air you breathe. The dust, dander and bacteria that lives in your home. Now imagine seeing it all in stereoscopic 3D. By utilizing 3D stereoscopic imaging we were able to showcase and bring to life the efficacy of 3Ms Filtrete Filters, all while providing an engaging experience that really made our consumers cringe. Close-ups of dust mites, mold spores, dander and bacteria really made consumers understand what is in the air they breathe and ultimately the impact it has on their – and their families’ – health.

The microsite provided an interactive and fun exploration in a 3d and 2d experience, all while serving up informative product information as well as the chance to win a heli-hiking adventure in the Canadian Rockies.

We worked in close conjunction with Due North (www.duenorth.com), who brought the campaign to life in print. The print execution depicted the dining room and sideboard with plates, candles and a silverware box that resembles a pollution-producing factory. Attached were a pair of 3D glasses and directions to head to filtrete3D.com.

We were truly excited to work with 3Ms brand team and Due North to bring this execution to life. They allowed us to take creative risks when necessary. It’s great when you hear that the execution is too scary to even look at… or the fact that they allowed us to reference FECES in an actual banner execution.

Our integrated development allowed us to create a successful campaign that saw traffic numbers higher than the industry standard and contest registrations that far exceeded initial benchmarks. Truly a proud achievement! The fact that the site won an fwa was just icing on a successful campaign.