Atlantic Lottery Delivers Richer Moments Online
Early in 2009, ALC enlisted Dashboard’s assistance to develop a digital strategy demonstrating the revitalization of all of ALC’s online channels, including alc.ca, PlaySphere.ca and RedShores.ca, along with the enhancement of their loyalty and account management systems.
Why do banners suck the creative life out of you?
Because it’s wrong to think that online media is a creative Bermuda Triangle when online media, including banners, offer tremendous creative flexibility and opportunity. The real key for success is to know the medium and understanding that online media isn’t locked into a straight banner ad. It is an unlimited canvas that can be stretched and molded any way your imagination can take you. There are opportunities to re-skin an entire web page so that your brand truly owns every pixel.
